Culture
How we think, work, and hire. These aren't marketing slogans—they're operating constraints.
Axioms
Non-negotiable beliefs that shape every decision we make.
Constraint breeds creativity
Limited resources force better decisions. We embrace constraints as creative advantages, not limitations to overcome.
Document everything repeatable
SOPs compound into organizational capability. Every process worth doing twice gets written down.
Revenue is oxygen
We build for paying customers, not for funding rounds. Path to revenue is non-negotiable from day one.
Own the problem, not just the code
Engineers are problem-solvers who happen to code. We care about outcomes, not output.
Specificity over generality
Vague problems get vague solutions. We insist on concrete numbers, clear examples, and measurable outcomes.
Earn trust through work
We show what we've done, not what we promise. Credibility is built through demonstrated capability.
The Hiring Bar
We hire for demonstrated capability, not credentials. Here's what we look for.
Demonstrated Builder
Show us what you've shipped. Side projects, open source, previous work—evidence of building matters more than degrees or certifications.
Bias for Clarity
Can you explain complex things simply? Do you ask clarifying questions? We value people who cut through ambiguity.
Ownership Mentality
Do you finish what you start? Do you follow up without being asked? We need people who carry things to completion.
SOP Discipline
Every repeatable process gets documented. This compounds into organizational capability.
What Gets Documented
- Client onboarding flows
- Technical architecture decisions
- Hiring and evaluation criteria
- Investment thesis frameworks
- Product launch checklists
- Incident response procedures
Why It Matters
- New team members ramp faster
- Quality stays consistent as we scale
- Decisions are auditable and improvable
- Institutional knowledge survives turnover
- We learn from mistakes systematically
Communication Standards
We Value
- Direct, clear language
- Specific examples and data
- Written over verbal when possible
- Disagreement framed as questions
- Quick acknowledgment, thoughtful response
We Avoid
- Corporate jargon and buzzwords
- Vague promises without timelines
- Meetings that could be documents
- Indirect criticism via hints
- Lengthy emails when a sentence works
Does this resonate?
We're always looking for people who share these values. Check if we're hiring, or just say hello.